So why is it that we’re trying to create a new reading experience. Well, when you buy a book or magazine, you have a tendency to read it, then discuss articles with your friends, or lend it to them with a recommendation that they should read it. And we think you should be able to do the same with your digital magazines online. So we’re creating a social reading platform. Now, to be sure, everyone and anyone can go to the site and read our magazines without signing in or even registering with us. But if you want to be able to interact with friends and family, then once you sign in you’ll have access to your own personal library of favorite titles and issues, and you’ll have the ability to post comments on every single individual article, to discuss full issues with friends, relatives or complete strangers who happen to share your reading interests. In addition you’ll be able to share them around by recommending a given issue or article to anyone else. We think that you’ll find our interactive services are second to none, and help make your reading experience far more interactive and enjoyable.

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