The O’Reilly’s Tools of Change for Publishing seeks to connect the people, companies, and organizations asking and answering the questions that will define the future of publishing. Recently, it held its annual O’Reilly TOC Conference in New York City, thus allowing those that are the driving force in publishing industry, including MagMe, to not only discuss but learn how to effectively adapt a future which no doubtably will be digital. Hence, many challenges loom for the publishing world as this digital revolution has meant smaller print circulation numbers and smaller revenues. As such, there is now need for interactivity, better quality information and accessibility, low cost and sleek presentation to succeed in this transformed industry and this precise urgency is where MagMe is poised to excel.
At the conference, I presented how MagMe’s unique business model, our advertising reseller platform and partnership with publishers has formed the foundation by which to increase profitability in times of transitional change. Currently, MagMe is undergoing beta testing and we have received tremendous feedback from many of our partnering publishers, who are indeed excited about our official launch on April 29, 2010. MagMe’s main take home message at the conference: In order for the publishing industry to dig itself out of the current mess, we need to combine the best of print properties (content and advertising) with the best of what the web has to offer (accessibility, cost and speed). We need to stop trying to monetize online content by producing online quality content and trying to match the relationship print advertising has with print content with online advertising and online content. It simply won’t work.
As expected, it was a very educating 3 day conference that allowed the different sectors of the publishing industry to learn, communicate new findings and network with each other. After all, the survival of the publishing industry largely depends on the players in the industry to work together and attend these conferences with an open mind rather than staying within our own individual publishing box.
Read more recap of the conference here
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