At the conference, I presented how MagMe’s unique business model, our advertising reseller platform and partnership with publishers has formed the foundation by which to increase profitability in times of transitional change. Currently, MagMe is undergoing beta testing and we have received tremendous feedback from many of our partnering publishers, who are indeed excited about our official launch on April 29, 2010. MagMe’s main take home message at the conference: In order for the publishing industry to dig itself out of the current mess, we need to combine the best of print properties (content and advertising) with the best of what the web has to offer (accessibility, cost and speed). We need to stop trying to monetize online content by producing online quality content and trying to match the relationship print advertising has with print content with online advertising and online content. It simply won’t work.

As expected, it was a very educating 3 day conference that allowed the different sectors of the publishing industry to learn, communicate new findings and network with each other. After all, the survival of the publishing industry largely depends on the players in the industry to work together and attend these conferences with an open mind rather than staying within our own individual publishing box.

Read more recap of the conference here

MagMe President and Founder Ken Huang and Marketing and Media Director Albert Kurniadi invited attendees of the conference to participate in the MagMe launch on April 29th at The Hudson Terrace Hotel in New York City.

The launch will introduce print and digital publishing industry leaders to the many features of the MagMe platform, including:

*Increased revenue generating capabilities

*Interactive customer engagement features

*Ease of integration into existing online offerings

Readers of publications on the MagMe platform will experience a fast, sleek, digital reader that incorporates:

*Innovative content interactivity

*Connectivity and information-sharing by way of social media tools

When asked about how MagMe will change the digital publishing landscape, Ken Huang, President and Founder commented:

“The digital publishing space is evolving at lightning speed and MagMe is poised to solve the many challenges that print publishers are currently facing. Our platform addresses such challenges and provides an easy-to-use and cost effective service that has been designed to provide publishers with revenue from advertising, content preservation and accessibility to technology.  We look forward to forming partnerships with publishers around the globe.”

Leading up to the April 29th launch, MagMe will be partnering with select magazine publishers to showcase the features of the platform.  At present, more than 40 magazines have partnered with MagMe.

To receive more information on the MagMe launch and/or the MagMe digital publishing and advertising platform, please contact Joanna Black: Joanna@gsquaredg.com / p: 646-912-2681.

TASK

Produce an inspiring video that highlights the current dire situation of the publishing industry and one that will encourage magazine publishers to believe in the digital revolution and take action

Background Concept:

• *Publishing industry has changed dramatically
• *Digital revolution has meant smaller print circulation numbers and smaller revenues
• *There is now need for interactivity, better quality information, immediate access and sleek presentation
• *Publishers acknowledge the need to go digital but they have not fully believe in it.
• *OUR job and YOUR job is to showcase the significance of this digital revolution and the tremendous impact it will have on our world

PRIZES:

• *Return ticket to New York City with 2 nights accommodation (please note: the return ticket portion of the prize is applicable to those outside New York City and immediate surrounding areas)
• *An official invitation and ticket to MagMe Official Launch Party at The Hudson Terrace Rooftop, New York City on April 29, 2010
• *Official screening of winning video at the Launch Party Presentation
• *Cash Prize of $1000

TERMS & CONDITIONS

• *Entries are open worldwide
• *Video should be between 30 seconds to 1 minute in length
• *Video must acknowledge MagMe partnership; whereby the MagMe logo and the slogan ‘we have lots of issues’ must be stated at some point in the video
• *The inclusion of any other MagMe logo, features, design or any other MagMe elements are strictly optional
• *Magme owns and has the right to distribute and use of the winners video/entry
• *Participants are allowed to put their production team’s name or producer name in the video
• *Preferably, winner should be available to travel sometime between April 28th-May 1st 2010 (exemption under extreme circumstances)
• *Should the winner be unavailable to travel, return ticket to New York City, accommodation and ticket to MagMe launch event portion of the prize will be individually discussed with the winning participant.
• *Deadline: April 2, 2010

RULES

YOUTUBE

1. *Upload your video on your own channel. If you do not currently have one, please create one.
2. *Format the title as follows: MagMevideocontest_(title of the video)
3. *The following information MUST be included in the description box:
   • A brief description of the video
   • MagMe’s website link: http://www.magme.com
   • MagMe’s Facebook group link: http://www.facebook.com/#/group.php?gid=72855055557&ref=ts
   • MagMe’s Twitter link: www.twitter.com/magme
   • Any other links are optional and permitted
4. *Once you have uploaded your video, please e-mail your video’s link and contact information to avneet@magme.com

After the April 2^nd deadline, a panel at MagMe will decide the ultimate winner. However, the amount of discussion and popularity generated (i.e. votes, views, etc.) will also be taken into consideration.

HELPFUL TIPS

• *Get your family and friends involved. Have them help you to promote your video
• *Post your video on MagMe’s facebook group page
• *Follow MagMe on Twitter. Post your video for all of followers to see and let us know your general progress
• *Post your video on your own social media accounts and your favourite blogs
  • When people watch the video on other sites, youtube still counts the views for you, and you create backlinks.
• *Send your video to your email list

Check our blog, http://news.magme.com, for more information on MagMe, the contest and regular updates and reviews of all contest entries.

GOOD LUCK!

post your questions, comments and/or queries into the comment section below or to Avneet Bains at avneet@magme.com and we’ll reply ASAP.

Contest Description
magme contest description

Legal Conditions
Video Contest Contract
(signed contract can be electronically e-mail back to avneet@magme.com or faxed to 1-866-350-5567)

MagMe Logo (right click to save)

“It was interesting and it was great chance to mingle with other exhibitors who will be showcasing their products at the Expo convention,” said Claudia of the event.

The highlight of the night was of course Malcolm Gladwell’s Q&A session in which he spoke live from New York via satellite. All in all, the event was a hit and we can’t wait for the Expo.

Below are some links to reviews of the event and photos from the night:

http://www.flickr.com/photos/techlinz/4309745415/

http://www.bcbusinessonline.ca/bcb/bc-blogs/socialist/2010/01/28/expo-f5-launch-malcolm-gladwell

http://techlinz.com/

eHere are some of the events where Magme will be featured:

O’Reilly Tools of Change for Publishing Conference

When: February 22, 2010

Where:Wilder Room, New York Marriott Marquis Times Square

MagMe’s Albert Kurniadi will explain how the company’s unique business model, digital reader and partnership with publishers has formed the foundation by which to increase profitability in times of transitional change.

F5 Expo Refreshing Business Strategy

When: April 7, 2010

Where: Vancouver Convention Centre – EAST WING

Come check us out in Start-up Alley at the show as we demonstrate our product and services

MagMe Official Launch Party

When: April 29, 2010

Where: Hudson Terrace New York

MagMe is holding its official launch party in April in New York City. More details coming soon. Entry is by invitation only – To request a general/media pass please contact us for details.

Magme is also an official premium sponsor for both the Folio Show + Audience Conference. More details coming soon.

It is definitely an exciting time at Magme Stay Tuned!

We’re also creating an awesome user guide to make what we do even clearer for our readers and publishing partners. On top of that, we’re adding more informational tab to the website for easier navigation and information search.  We’ve also got some really good constructive feedback from our publishing partners regarding the MagMe reader’s design and functionality – so we’ll be working hard to incorporate all the feedback to make sure we produce the best one there is.

So that is it for this edition of updates   The tech team are busy programming, designing and coding while the rest of us here are running around closing deals, conversing with publishers and organizing plenty of media and promotional activities for the year ahead!  As always, stay tuned for more news!

WATCH THIS SPACE.

TAKE YOUR BITE OF THE BIG APPLE – MagMe Ultimate Video Contest

Winner will win a return trip to New York City, 2 nights accommodation, cash prize of US$1000 and ticket and official invitation to present and watch their video screened at the MagMe Official Launch Party @ The Hudson Terrace Rooftop in New York City on April 29th, 2010!

Stay tuned for official details this Monday Feb 1st 2010!

if you have any questions, please feel free to post it on the comment section